Marketing & Promotion

Marketing strategies and techniques suitable for small business budgets. Topics include branding, networking, direct marketing, online promotion and measuring campaign results.

Basic Marketing Techniques

Know your audience and pick the right channel to reach them, and you'll master the marketing basics your business needs to survive.

Creating a Brand for Your Business

Build a brand by defining your strengths and making an emotional connection with customers to boost loyalty and sales.

How to Improve Your Customer Service

Keeping customers happy costs less than finding new ones, and handling complaints right can boost your sales significantly.

How to Use Direct Marketing

Direct mail delivers strong returns when done right, with proven methods to target customers and measure campaign success.

Interview: Karl Mckeever, Brand Director

Karl McKeever explains how top brands create emotional connections and shares advice for small business owners building long-term brand success.

Market Research for Your Business

Get practical ways to research your market using free resources, government data, and professional services to stay competitive.

Marketing on the Internet

Small businesses can compete with larger companies online by optimising their website and running targeted campaigns that attract the right customers.

Measuring Marketing Campaign Performance

Track which marketing channels actually drive sales and ROI so you're not wasting money on campaigns that don't work.

Networking to Gain More Customers

How to build customer relationships through networking without attending big events or high-pressure sales situations.

Understanding the Press and Media

Small business owners can get reliable media coverage by understanding how journalists work and giving them the information they actually need.