Marketing & Promotion
Grow your customer base through effective marketing and promotional strategies. Learn about social media, content creation, networking, and cost-effective ways to raise your business profile.
Basic Marketing Techniques
Marketing is often seen as something of a black art by many small business owners. The reality is that anyone can master the skills they need to become a suc...
Creating a Brand for Your Business
We all know what brands are and how powerful they can be in the marketplace, but at first glance a brand can seem like an intangible and unquantifiable entit...
How to Improve Your Customer Service
A recent survey revealed that if a business can reduce its customer defections it could boost sales by between 25-85%. The survey also stated that many custo...
How to Use Direct Marketing
One of the best ways to develop your business is to look closely at how you target the marketing you send out to customers. The more focused these messages a...
Interview: Karl Mckeever, Brand Director
Karl McKeever, brand director of the UK’s leading visual merchandising and brand delivery consultancy, Visual Thinking, has worked with top high-street ret...
Market Research for Your Business
To ensure that your business is profitable over the long term it's essential that you have a market research strategy. Market research will keep you informed...
Marketing on the Internet
The Internet offers every small business an unprecedented opportunity to complete with other much larger businesses on a level playing field. Using the Inter...
Measuring Marketing Campaign Performance
The marketing that your business carries out can be one of the most expensive components of your business. All businesses need to advertise and promote their...
Networking to Gain More Customers
The contacts that your business has developed over the years are a precious asset, but it’s important that you don’t sit on your laurels, as new business...
Understanding the Press and Media
No business can be successful without promoting its goods or services. This will mean using the media to get news of your business’s new products and servi...