Marketing & Promotion...
Below are our articles on the subject of Marketing & Promotion. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Basic Marketing Techniques
Marketing is often seen as something of a black art by many small business owners. The reality is that anyone can master the skills they need to become a successful...
Creating a Brand for Your Business
We all know what brands are and how powerful they can be in the marketplace, but at first glance a brand can seem like an intangible and unquantifiable entity. The...
How to Improve Your Customer Service
A recent survey revealed that if a business can reduce its customer defections it could boost sales by between 25-85%. The survey also stated that many customers...
How to Use Direct Marketing
One of the best ways to develop your business is to look closely at how you target the marketing you send out to customers. The more focused these messages are, will...
Interview: Karl Mckeever, Brand Director
Karl McKeever, brand director of the UK’s leading visual merchandising and brand delivery consultancy, Visual Thinking, has worked with top...
Market Research for Your Business
To ensure that your business is profitable over the long term it's essential that you have a market research strategy. Market research will keep you informed about...
Marketing on the Internet
The Internet offers every small business an unprecedented opportunity to complete with other much larger businesses on a level playing field. Using the Internet as a...
Measuring Marketing Campaign Performance
The marketing that your business carries out can be one of the most expensive components of your business. All businesses need to advertise and...
Networking to Gain More Customers
The contacts that your business has developed over the years are a precious asset, but it’s important that you don’t sit on your laurels, as new business is...
Understanding the Press and Media
No business can be successful without promoting its goods or services. This will mean using the media to get news of your business’s new products and services out to...
