Marketing & Promotion
Below are our 9 articles in the 'marketing & promotion' category:
Marketing is often seen as something of a black art by many small business owners. The reality is that anyone can master the skills they need to become a successful marketer. The key to developing ...
We all know what brands are and how powerful they can be in the marketplace, but at first glance a brand can seem like an intangible and unquantifiable entity. The reality is that a brand can be ...
A recent survey revealed that if a business can reduce its customer defections it could boost sales by between 25-85%. The survey also stated that many customers would not move to another supplier ...
One of the best ways to develop your business is to look closely at how you target the marketing you send out to customers. The more focused these messages are, will increase the number of sales ...
To ensure that your business is profitable over the long term it's essential that you have a market research strategy. Market research will keep you informed about how your sector is changing and ...
The Internet offers every small business an unprecedented opportunity to complete with other much larger businesses on a level playing field. Using the Internet as a marketing channel can give ...
The marketing that your business carries out can be one of the most expensive components of your business. All businesses need to advertise and promote their goods and services, but it's important ...
The contacts that your business has developed over the years are a precious asset, but it’s important that you don’t sit on your laurels, as new business is essential for the long-term success of ...
No business can be successful without promoting its goods or services. This will mean using the media to get news of your business’s new products and services out to potential buyers. The media ...
